对话：

Coco: ….Finally, we’ll have some outdoor ads using billboards near main entrances to big cities.

Coco: 最后，我们还会有 一些户外宣传活动，在进入大城市的主要道路入口处竖立广告牌。

Mary: What style will the ads use?

Mary:广告的风格呢?

Coco: We’re focusing on slice of life, showing how you can beat the summer heat by biting into a cool ice-cream sandwich. We will also be highlighting the diversity of the choice of flavors and show everyone that they’re not stuck with just vanilla.

Coco:我们将在日常生活这方面做文章，让消费者购买我们的 冰淇淋三明治消除暑热。同时，我们还会着重宣传这次产品口味的 多样化，强调除了香草口味的冰淇淋，消费者还可以有其他的选择。

Mary: Sounds like an ideal approach. Will we have a new slogan?

Mary:听起来挺不错的。我们的广告会有新口号吗?

Coco: Definitely. The advertising agency’s working on that right now. They’ll have some proposals ready by the end of the week.

Coco:肯定会有。广告代理商正在设计呢。这个周末会出台一 些新的方案。

Mary: Good job! Please keep me informed of the progress of our advertising campaign. Nice talking to you.

Mary:不错!如果广告宣传有进展别忘了通知我啊。很高兴跟 你通话，再见!

Coco:Thank you! I will.

Coco : 谢谢，我会及时向您汇报。

重点：

1)Billboard 户外广告牌

注意和 poster 海报(贴在墙上或板上)有所区别。

2) slice of life (电影、戏剧或书中)现实生活的真实片断

Eg: It was one of the most moving pieces of documentary radio

I have ever heard broadcast, a remarkable slice of real life.

这是我听过的最感人的广播纪实剧，完美地展现了真实生活的一面。

Slice of pizza 一片披萨

3) Highlight 突出 , 强调

Eg: I’ve highlighted the important passages in yellow.

我用黄色标出了重要段落。

4） diversity 多样性

N-VAR The diversity of something is the fact that it contains many very different elements. 多样性

例：

Eg:...the cultural diversity of Latin America.

…拉丁美洲文化的多样性。

5) Stuck 陷入(困境)，对话中指固定的，没有别的选择

Eg: We were stuck in traffic for over an hour.

我们遇上堵车，堵了一个多小时。

6) proposal (常为正式书面的) 提议

N-COUNT A proposal is a plan or an idea, often a formal or written one, which is suggested for people to think about and decide upon.

Eg：The president is to put forward new proposals for resolving the country's constitutional crisis.

总统将提出解决国家宪法危机的新议案。

7) Please keep me informed =let me know =keep me posted 请通知我

8) progress 进展

Eg: The new project is progressing slowly. 新项目进展得很缓慢。