Unit 10a:Marketing disasters
Listening
It was my idea in the first place,
and it did give us really catchyy slogans like,
When you see this offer,you'll think you're seeing doube'.
But what happened was a a chance in a million,
and they'd all come by car!So what could I do?
If we'd cancelled the promotion,it would have caused a riot.
In the end,it cost the company thousands-and it cost me my job.
In theory,it was a brilliant idea,
but I don't think anyone ever rmagined it would attract so much interest.
Looking back,I suppose it was bound to with big prize money like that.
It wouldn't have been so bad if the questions had been more difficult.
That was probably our biggest mistake.
Some o fthem were so easy,
even my seven-year-old was able to find the answers.
But teh whole thing was a catalogue of disasters from start to finish,really.
It's easy to look back now and say we should have done this or that,
but at the time,well...
I suppose it would've been OK if we hadn't allowed flat-owners to enter,
but with a big promotion you don't want to exclude anyone.
In the end,we offered the winner money instead
and tried to keep it as quiet as we could.
If we'd taken any publicity photos,we would have looked ridiculous.