经济学人:抖音腾讯之争(2)
日期:2018-08-18 09:10

(单词翻译:单击)

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中英文本

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In the first quarter of this year Tik Tok, an international version of Douyin that launched in late 2017,
今年第一季度,公司于2017年年末推出抖音国际版—Tik Tok,
became the world's most downloaded iPhone app, excluding games a rare feat for a Chinese social app.
成为全球下载量最多的iPhone app,除了游戏应用外,这样的火爆程度对于中国社交app而言,是非常罕见的8NKnHCX+i&EnkXVX%ILR
It has done well in Indonesia and Thailand. At home it led app-store rankings from January to May.
国际版在印尼和泰国取得不错成绩Kzs#2A5@^WGNv%29。在国内,抖音在1月至5月的app商店排行中一直领先Z;fd*=_&yutDH^mE)(
It claims to have a user base of 300m in China, more than Kuaishou, another short-video app in which Tencent has a stake.
抖音称其在中国拥有3亿用户,多过腾讯参股的另一个短视频app快手(hR2|6fxVrr
Its appeal has prompted Communist Party outfits to set up accounts, and, on one occasion, state censors to place restrictions on it.
其吸引力也引起了一些国家部门的注意,它们也注册了抖音账号gHGnpfqkjk^fO)^vdN
All of which has provoked Tencent into providing a "defensive product", notes Xue Yu of IDC China, a consultancy.
咨询公司—国际数据公司的Xue Yu表示,这促使腾讯推出了一款“防御性产品”JBnR3ZIi]JvVwZZ%.6x2
In April Tencent resuscitated its short-video app, Weishi, a year after closing it.
四月,在关闭一年后,腾讯重启其短视频app微视V9J8!uMxG5Jr_KNAJq
Its angst may stem from the fact that every firm wants "a top-of-mind app",
头条个人投资者、硅谷创业学校Y Combinator的Anu Hariharan表示,
says Anu Hariharan of Y Combinator, a Silicon Valley startup school, and a personal investor in Toutiao.
腾讯的焦虑或许来源于这样一个事实—每家公司都想要一个“人气第一的app”nLjF;vNGL(zHj

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经济学人:抖音腾讯之争(2).jpg

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WeChat has hardly lost its oomph. A state agency recently reported that WeChat made up 34% of China's total mobile-data traffic in 2017.
微信仍未失去其魅力zBRA(|6Se5T。国家机构近期报道称,2017年,微信占中国移动数据总流量的34%.|e[bHJ0j6
To advertise, Douyin still relies on users sharing its videos on WeChat's public feeds (hence its ire over the blocked videos).
为了宣传,抖音仍需要依赖用户在微信平台的朋友圈中分享其视频(所以该公司才因视频被屏蔽而动怒)m%U9#gkXVj%k~bUr&Ch
Still, the share of time spent by Chinese mobile users on messaging slipped from 37% to 32% in the year to March, says QuestMobile,
QuestMobile表示,截至三月,中国移动用户在消息应用上花费的时间从37%下滑至32%,
while that spent on watching short-form video has risen from 1.5% to over 7%.
而花在观看短视频上的时间从1.5%增至7%dH6yvjwC9WK!!Q%
Meanwhile, Douyin has introduced its own private-messaging function, further challenging WeChat.
同时,抖音推出了私信功能,进一步挑战了微信的地位QUEIK2r4G8zGB|
In May, an eassy put out on WeChat by a former tech journalist lit up social media.
五月,一名前科技新闻工作者在微信上发表的一篇文章点爆社交媒体LCeeR]x@Je5a
In "Tencent Doesn't Have a Dream" he argued that the firm had become chiefly an investment firm buying up other startups and had lost its innovative edge.
在《腾讯没有梦想》一文中,他争论称,腾讯已经成为了一家以投资为主的公司,收购其他创业公司,失去了其创新优势s)~4@-Apd&0=dNZd
One bit of evidence was that by the time Tencent had registered Douyin's rise, its window for a counter-attack had all but closed.
证据之一就是当腾讯注意到抖音的火爆后,想反击却已没有机会了gOuT|BPw|2
The naysayer claimed his treatise drew 1m views. Still, his readers all came to WeChat.
这位唱反调的作者称该文章浏量为100万OS~CQ&^Cq|l。但是他的读者均来自微信3lTU%O0aAnzec=,v2X^s

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译文由可可原创,仅供学习交流使用,未经许可请勿转载.w=CvU*|*-M_x

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词语解释

1.provoke 煽动
His election success has provoked a shocked reaction.
他的竞选胜利已经引起了震惊的反应~j6_Gx^54,gXk49o4.F*
2.resuscitate 恢复
A policeman and then a paramedic tried to resuscitate her.
一名警察和一位护理人员先后试图救活她~[A08WwZR+hz&|wZ1,
3.rely on 依靠;依赖
We don't rely on blessings from Heaven.
我们不靠老天保佑&([K^=,.]~W(2
4.edge 优势
The company needs to improve its competitive edge.
公司必须提高它的竞争力nO3YTFbn;j!Vp!Fzx

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