塑料供应短缺,黑胶唱片难产
日期:2021-10-14 10:00

(单词翻译:单击)

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中英文本

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Business

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商业

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Supply chains - Out of the groove

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供应链——节奏之外(译者注:双关,这里既有脱离最佳状态之意,也暗指本文要讲的音乐行业,groove也指节奏)

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The music industry is an unexpected victim of a plastics shortage.

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音乐产业意外成为塑料供应短缺的受害者Gi[P&9bv(5KhJx8%o

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At the start of 2020, Green Lung, a London heavy-metal act with a cult following, were about to go on their first American tour.

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2020年初,伦敦重金属乐队“绿肺”——拥有一众狂热追随者——即将进行他们的首次美国巡演wYQZrQEqeD=HeB

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Then came covid-19.

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接着新冠疫情爆发68Mei,3nIk*|rRlY5.

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The band used ensuing lockdowns to produce a second album, “Black Harvest”.

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该乐队在随后的封锁时期内制作了第二张专辑《黑色收获》%q1pQf@MX;5D3c

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By December it was recorded and ready to be mastered and pressed onto 5,000 gold-vinyl records.

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到了12月,专辑录制完成,准备制作母版,并压制出5000张金胶唱片gu6jSODGK%

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Given pandemic disruptions, Green Lung gave itself lots of time, fully nine months, to make these in time for a tour this September.

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考虑到疫情造成的破坏,绿肺乐队给自己留了充足的时间,赶在九月巡演之前,用整整9个月的时间来制作这些唱片^Ji%-4b=s!a

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“We were fairly comfortable,” says Tom Templar, the lead singer.

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“我们感觉时间非常宽裕,”主唱汤姆·坦普尔说u(8yraKyr=E

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Instead the first pressing of the record, which is sold out in pre-orders, will not be available until October.

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但实际情况并非如此,预售时就已销售一空的首版唱片要到10月份才能到手O95aT)oEzGptJAo_

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The band could have launched on a streaming service like Spotify.

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乐队本可以在Spotify这样的流媒体上推出新专辑z3Nna2PlM5NH

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But it wanted to wait for the LP, which generates far more money in the short run.

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但它想等等黑胶唱片,因为黑胶唱片能在短期内带来更多的利润ebRilq9J^H7a]QL

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“The vinyl sales prop up the US tour,” explains Mr Templar.

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坦普尔解释说:“黑胶唱片的销售支撑着美国巡演I%QKx-VzK;2O。”

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In the end, Green Lung played its album-launch gig on September 1st record-less.

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最后,绿肺乐队在没有唱片的情况下于在9月1日举行了新专辑发布会JdYU%||a6G=NM7Ei

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The band thus became the latest, unexpected casualty of upheaval in global supply chains.

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至此,该公司成为全球供应链动荡中最新的意外受害者U~Dqr]l4q^1szK]No

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First CDs, then digital downloads and now streaming have made vinyl records look like a vintage curiosity.

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一开始是CD,然后是数字下载,现在是流媒体,这些都让黑胶唱片看起来像是老古董xlIIr5E-RKy)j0QW

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In recent years, however, sales have soared, as fans have taken to owning their favourite bands’ music in physical form (waxing insistent about its supposedly better sound quality).

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然而,近年来,随着粉丝们开始购买他们最喜欢的乐队的实体形式音乐(他们坚持认为实体唱片的音质更好),黑胶唱片的销量飙升;NV1-G1m|LdJ[Z

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In March vinyl sales in Britain reached highs last seen in 1989.

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三月份,英国的黑胶唱片销量达到1989年以来的最高点boFCs.w.K^)#-FGuC07D

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“Every artist in the world has spent 18 months twiddling their thumbs, so they are making records,” says Ed Macdonald, the manager of 100% Records, which represents artists such as We Are Scientists, an indie rock band.

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“世界上所有艺术家都有了18个月无所事事的时间,所以他们都在制作唱片,”100%唱片公司的经理艾德·麦克唐纳说MEqI6D8=j5。该公司代理着一些艺术家,比如独立摇滚乐队We are ScientistsHJK[J;)0@Z+

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“Vinyl is such an integral part of our turnover,” he says.

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他说:“黑胶是我们营业额中不可或缺的一部分kz9XIegM!U_p~wxWPB。”

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Mainstream artists are increasingly involved.

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越来越多的主流艺术家参与进来d2u4Ks+UbTN(+3;QLc

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Taylor Swift’s album, “Evermore”, first released digitally in December, broke a 30-year record for vinyl sales.

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去年12月以数字形式首次发行的泰勒·斯威夫特的专辑《Evermore》打破了30年来的黑胶唱片销售记录d+I7ipCP298^m0gqTIk

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Albums are expected to be released soon by Ed Sheeran, ABBA and Coldplay.

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预计艾德·希兰、阿巴乐队和酷玩乐队的专辑很快就会发行T+|I&.GDKSrXL)

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Unfortunately for musicians, getting them pressed is becoming close to impossible.

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不幸的是,对于音乐家们来说,压制唱片几乎快要成为不可能的事了%enAgvH2SQi,q~iUAb

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In the late 1990s and early 2000s most vinyl-pressing factories closed.

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在20世纪90年代末和21世纪初,大多数压胶工厂倒闭了.,QFBhe@-ZSZJ&314

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As covid-19 raged the biggest remaining ones — in America, the Czech Republic, Germany and Poland — had to shut temporarily, creating a backlog.

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随着新冠肆虐,剩下最大的几家工厂——位于美国、捷克、德国和波兰——不得不暂时关闭,造成了订单积压H67en6F5ngFz*E

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Now demand from musicians is outstripping capacity.

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现在,生产能力已经无法满足音乐家们的需求E1)VeSQ-qvEdxE

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On top of that, the price of PVC, the plastic used to make LPs, has surged after Hurricane Ida knocked out 60% of America’s production in August, while demand has boomed from firms that use the stuff in cars, pipes and much besides.

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最重要的是,由于8月份飓风“艾达”摧毁了美国60%的PVC产品,这种用于生产黑胶唱片的塑料价格飙升,而汽车、管道和其他许多行业的公司对这种材料的需求也激增&3m_gJ;WNl_9

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Dirk van den Heuvel of Groove Distribution, a distributor of dance music in Chicago, says that the big labels created the crisis by closing their own pressing factories in the 2000s.

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芝加哥舞曲分销商Groove Distribution的Dirk van den Heuvel说,大唱片公司在21世纪初关闭了自己的压制工厂,从而造成了这场危机~N0kO,=@RMX,;hcvV

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If they had kept these running, he grumbles, the majors would have been ready for the demand and smaller musicians would not now be so squeezed.

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他抱怨道,如果他们当初继续经营这些工厂,大工厂就能做好满足需求的准备,小音乐家也不会像现在这样受到这么大的压力hXPa-e9R@tJ[6

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It is true that big labels can often secure priority on the presses.

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诚然,大唱片公司往往能获得印刷的优先权EeJ9dF]%8O@6^

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But not always.

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但也不总是如此BHoSl+@g8]*)lw~qWkEm

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It may be cold comfort to Mr van den Heuvel or Green Lung, but Ms Swift’s fans had to wait months for their LPs, too.

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斯威夫特的粉丝们也得等上几个月时间才能拿到他们的黑胶唱片,虽然这对van den Heuvel或绿肺乐队来说,可能起不到什么安慰作用R!kC))l=UgwiE

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译文由可可原创,仅供学习交流使用,未经许可请勿转载Dx*UFZHv1+

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词语解释

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1.groove 凹槽;(流行音乐的)节奏;得心应手;常规

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The band is really in the groove tonight.

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乐队今晚演奏得精彩极了qPw^]~DT2=J

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2.in the short run 在短期看来,在不久的将来

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In the short run, unemployment may fall.

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从短期来看,失业率可能降低hELx]#_|nq%;^JEhJyt

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